BRANDING & DIGITAL ADVERTISING
SN NOW
Standing out in the world of streaming is a constant challenge, but presenting the breadth of content across multiple platforms can be the difference maker.
Tasked with creating and maintaining a digital presence for SN NOW, I collaborated with the Rogers Sports & Media creative services team to devise campaigns and design a vast amount of advertising elements to inform the audience of its offerings. Finding a thread to weave everything together into a brand essence was a tactical endeavour that relied on a digital-first approach.
This modular template allowed our client to pick and choose a variety of layouts catering to the objective of the email while remaining consistent with every delivery. Impactful photography accompanied by concise messaging and a clear call to action helped sell the large content offering, instead of the service itself.
SOCIAL
Episodic templates built for the social space were animated to showcase upcoming games. The “NOW” outline was a graphic element that unified the campaign using a visual metaphor of the product seamlessly intertwined with the content.
DISCOVER
Tentpole events were advertised across major media players such as Amazon Fire and the App Store.
RESULTS
SN NOW is a direct-to-consumer streaming service that demands continuous evolution to connect with it’s audience. With a tactical digital-first approach, we were able to reach Canadians wherever there was an internet connection, across every platform. Using a design language that stays true to the brand essence of it’s broadcast counterpart, we helped relay the plethora of content that Sportsnet has to offer to the cord-cutting generation.
MORE PROJECTS
