BRANDING & DIGITAL ADVERTISING
NHL® LIVE™
Reinventing a hockey streaming service targeted at the hardcore fan, while establishing a cohesive digital presence.
As Digital Designer on the Rogers Sports & Media creative team, I helped with conceptualizing a new look that evoked premium quality with a focus on the intensity of the sport. The graphic element of “Blades” to encase an array of recognizable players was a principle mechanism uniting hundreds of broadcast/digital media, building brand awareness and recall.
WEBSITE
SOCIAL/DIGITAL
Custom creative was delivered to different regional markets to make the biggest impression.
RESULTS
The NHL® LIVE™ rebrand used a bold new look to establish the streaming service as a premium product that brings limitless, high-definition games to the user’s fingertips. The consistent cross-platform design and animation informed brand awareness and recognition as an app for the hardcore hockey fan.
MORE PROJECTS
