MOTION GRAPHICS & SOCIAL MEDIA
IG STORIES
Social Media has been a primary method for brands to reach a younger audience. Instagram Stories make great use of the mobile platform allowing for interactivity and inside access.
Taking advantage of the second-screen experience can improve brand affinity and reiterate a message. IG Stories deliver bite-sized clips of information and entertainment that can be skipped at any point during the playback. Delivery is instantaneous, allowing for updated creative to reach an audience right as the big moments happen.
INSTAGRAM STORIES
RESULTS
Instagram Stories, along with many other social ad formats, are a fantastic way to reach people on a more personal level. Using likes and views can help gauge the interest or success of a specific post. The above creative had very high engagement and a low drop-off or “bounce” rate, as the amount of views remained steady for each slide. Implementing gamification, fast-paced video, punchy audio track, and large photos with bold copy created enticing snippets of content, with an underlying call-to-action to tune-in.
MORE PROJECTS
